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xo kitty

xo kitty

2026
national park guide

i redesigned an indiana dunes national park guide to create a more engaging and cohesive visitor experience. i developed a structured visual system that highlights the park’s diverse ecosystems, wildlife, and history, while creating interactive activities that encourage visitors to explore and connect with the landscape.

overview:

the decisions

Stripped it back to almost nothing — full-bleed photography, a near-invisible wordmark, and type that stays out of the way. For a spatial studio the work has to breathe, so every design decision was about removing, not adding. The brand's whole job was to disappear and let the rooms speak.

Stripped it back to almost nothing — full-bleed photography, a near-invisible wordmark, and type that stays out of the way. For a spatial studio the work has to breathe, so every design decision was about removing, not adding. The brand's whole job was to disappear and let the rooms speak.

the outcome

Halden started attracting larger residential and hospitality projects, and told me prospective clients now arrive already understanding the level they work at — the site does the qualifying before the first call.

Halden started attracting larger residential and hospitality projects, and told me prospective clients now arrive already understanding the level they work at — the site does the qualifying before the first call.

thank you for visiting!
feel free to connect with me

thank you for visiting!
feel free to connect with me

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2026. crystal lim

2026. crystal lim