menu

I am a believer in pursuing your passion. Growing up as a Korean American, I wasnt necessarily asked, What do you want to be when you grow up?, but rather, I was told to choose between two options: doctor or lawyer. Instead, I defied these expectations and set my sights on a career in the creative fields. I knew I was a creator, building and designing around my passions. Once I discovered graphic design, I knew this was the field I wanted to be in.

Graphic design is my creative outlet and my way of sharing what matters to me. I love finding inspiration in music, TV shows, and my hobbies, as they allow me to play and experiment with my work. I enjoy making posters based on my favorite new pop music releases or the current shows I am watching, but I dont let that limit my capabilities. With every design, I ensure that every aspect is created with intention, allowing my work to be clean, balanced, and effective in communicating its message. My work is a reflection of my personal life, as I tend to keep my spaces well-organized and orderly. As Ive learned to explore new techniques and push past my comfort zone, Ive discovered more about myself as an artist and connected more deeply with others through design.

here is my resume!

I am a believer in pursuing your passion. Growing up as a Korean American, I wasnt necessarily asked, What do you want to be when you grow up?, but rather, I was told to choose between two options: doctor or lawyer. Instead, I defied these expectations and set my sights on a career in the creative fields. I knew I was a creator, building and designing around my passions. Once I discovered graphic design, I knew this was the field I wanted to be in.

Graphic design is my creative outlet and my way of sharing what matters to me. I love finding inspiration in music, TV shows, and my hobbies, as they allow me to play and experiment with my work. I enjoy making posters based on my favorite new pop music releases or the current shows I am watching, but I dont let that limit my capabilities. With every design, I ensure that every aspect is created with intention, allowing my work to be clean, balanced, and effective in communicating its message. My work is a reflection of my personal life, as I tend to keep my spaces well-organized and orderly. As Ive learned to explore new techniques and push past my comfort zone, Ive discovered more about myself as an artist and connected more deeply with others through design.

here is my resume!

click the folder to view images

i design brands and the websites they live on. ten years across studios and startups, now working independently with founders and teams who care about the details as much as i do.

i design brands and the websites they live on. ten years across studios and startups, now working independently with founders and teams who care about the details as much as i do.

services

services

services

1

brand strategy

brand strategy

brand strategy

2

visual identity

visual identity

visual identity

3

brand collaterals

brand collaterals

brand collaterals

4

art direction

art direction

art direction

5

web design

web design

web design

6

framer development

framer development

framer development

  • launch ready in 2 weeks
  • earn trust
  • raise your round
  • look the part
  • move with clarity
  • stand out
  • get taken seriously
  • launch ready in 2 weeks
  • earn trust
  • raise your round
  • look the part
  • move with clarity
  • stand out
  • get taken seriously

thank you for visiting!
feel free to connect with me

thank you for visiting!
feel free to connect with me

2026. crystal lim

2026. crystal lim