i was tasked with creating a brand that could exist in a fictional world of my choice. i chose to develop a brand inspired by the popular book, now a netflix original movie, “people we meet on vacation." the brand same time, next year draws from the tradition that the two main characters share of taking annual trips together. through this project, i aimed to create a visual identity that captures the nostalgia, warmth, and sense of adventure that define their relationship and the places they experience along the way.