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lattes and lipids

lattes and lipids

2026
national park guide

i redesigned an indiana dunes national park guide to create a more engaging and cohesive visitor experience. i developed a structured visual system that highlights the park’s diverse ecosystems, wildlife, and history, while creating interactive activities that encourage visitors to explore and connect with the landscape.

overview:

decisions

anchored the identity in a custom wordmark with a deliberate break in it (the colon), and built a flexible grid system that let the brand feel editorial across catalog, packaging, and web. chose warmth over the cold minimalism the category defaults to — real materials, real texture, type with a little character.

anchored the identity in a custom wordmark with a deliberate break in it (the colon), and built a flexible grid system that let the brand feel editorial across catalog, packaging, and web. chose warmth over the cold minimalism the category defaults to — real materials, real texture, type with a little character.

outcome

fo:und used the system across a full product launch and a retail popup. two years on, they're still running it unchanged — the best sign a brand was built right the first time.

fo:und used the system across a full product launch and a retail popup. two years on, they're still running it unchanged — the best sign a brand was built right the first time.

thank you for visiting!
feel free to connect with me

thank you for visiting!
feel free to connect with me

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2026. crystal lim

2026. crystal lim