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indiana dunes

indiana dunes

2026
national park guide

i redesigned an indiana dunes national park guide to create a more engaging and cohesive visitor experience. i developed a structured visual system that highlights the park’s diverse ecosystems, wildlife, and history, while creating interactive activities that encourage visitors to explore and connect with the landscape.

overview:

decisions

went the opposite direction from their competitors — lots of white space, oversized type, and work that loads big and slow-scrolls, so each project gets a moment. built subtle motion into every transition so the site felt alive without being distracting. the site itself became the portfolio piece.

went the opposite direction from their competitors — lots of white space, oversized type, and work that loads big and slow-scrolls, so each project gets a moment. built subtle motion into every transition so the site felt alive without being distracting. the site itself became the portfolio piece.

outcome

season started closing higher-budget clients within two months, and told me prospects now arrive already sold — the site pre-qualifies the people who reach out.

season started closing higher-budget clients within two months, and told me prospects now arrive already sold — the site pre-qualifies the people who reach out.

thank you for visiting!
feel free to connect with me

thank you for visiting!
feel free to connect with me

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2026. crystal lim

2026. crystal lim