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dna by kendrick lamar

dna by kendrick lamar

2026
national park guide

i redesigned an indiana dunes national park guide to create a more engaging and cohesive visitor experience. i developed a structured visual system that highlights the park’s diverse ecosystems, wildlife, and history, while creating interactive activities that encourage visitors to explore and connect with the landscape.

overview:

the decisions

Went warm and a little worn — a hand-touched wordmark, a palette pulled from candlelight, and a site that's more mood than menu. Deliberately under-designed it so it felt found rather than branded. The whole point was intimacy, so nothing was allowed to feel corporate.

Went warm and a little worn — a hand-touched wordmark, a palette pulled from candlelight, and a site that's more mood than menu. Deliberately under-designed it so it felt found rather than branded. The whole point was intimacy, so nothing was allowed to feel corporate.

the outcome

Bar Lune opened to a full room and stayed that way. The identity carried across the awning, matchbooks, and coasters — and regulars started treating the logo like an in-joke, which is the best thing that can happen to a small bar's brand.

Bar Lune opened to a full room and stayed that way. The identity carried across the awning, matchbooks, and coasters — and regulars started treating the logo like an in-joke, which is the best thing that can happen to a small bar's brand.

thank you for visiting!
feel free to connect with me

thank you for visiting!
feel free to connect with me

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2026. crystal lim

2026. crystal lim