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collecting happiness through trinkets

collecting happiness through trinkets

2026
national park guide

i redesigned an indiana dunes national park guide to create a more engaging and cohesive visitor experience. i developed a structured visual system that highlights the park’s diverse ecosystems, wildlife, and history, while creating interactive activities that encourage visitors to explore and connect with the landscape.

overview:

the decisions

Rebuilt the identity to match the room — editorial type, generous white space, and art direction that treats each piece like it's in a magazine, not a catalog. Chose to make the brand feel like a point of view rather than a shop, because that's what makes people trust a curator.

Rebuilt the identity to match the room — editorial type, generous white space, and art direction that treats each piece like it's in a magazine, not a catalog. Chose to make the brand feel like a point of view rather than a shop, because that's what makes people trust a curator.

the outcome

Online conversion climbed as the site finally matched the in-store experience, and Maison Vell started getting approached by designers who wanted to be stocked — the brand became a filter for the right kind of attention.

Online conversion climbed as the site finally matched the in-store experience, and Maison Vell started getting approached by designers who wanted to be stocked — the brand became a filter for the right kind of attention.

thank you for visiting!
feel free to connect with me

thank you for visiting!
feel free to connect with me

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2026. crystal lim

2026. crystal lim